We help you Capitalize on the Power of Data and Analytics

The world economy produces 2.5 exabytes of data per day. 80% is unstructured, largely untapped with regards to potential. So, our goal is to help clients figure out how to get their arms around this data deluge.

We bring in expert statisticians, analysts and domain experts to help our customers analyze their operational, business and external datum to gain insights that would help them to be more agile and responsive to the market. Here are a few key tasks in the process:

  • Acquisition of necessary skills to analyze.
  • Training of staff conducting analyses.
  • Concurrently selecting data collection methods and appropriate analysis.
  • Drawing unbiased inference.
  • Inappropriate subgroup analysis.
  • Following acceptable norms for disciplines.
  • Determining the statistical significance.
  • Providing honest and accurate analysis.
  • Determining the manner of presenting data.
  • Consistent and secure data recording method.
  • Partitioning 'text' when analyzing qualitative data.
  • Ensuring Reliability and Validity.

Our Service spans across industries and includes:

  • Customer insights: To help you understand consumption trends, loyalty customer behavior and manage the 4Ps (product, price, promotion,     place) better.
  • Financial insights: To help you manage expenditure, cash flow and investments better for faster revenue growth.
  • Marketing analytics: To help marketing teams deliver the right customer acquisition, growth, retention and profitability initiatives, and     measure brands and channels across digital, social and traditional media.
  • Risk analytics: To help risk officers across BFS, insurance and healthcare industries effectively to prevent fraud, reduce losses, and optimize     their response to regulatory reporting.
  • Spend analytics: To help you analyze spending patterns to increase profitability and enhance savings.
  • Supply chain analytics: To help and manage supply chain teams to effectively forecast demand and manage inventory in a cost efficient     manner, thereby improving the bottom-line.

We offer industry specific analytics solutions and services across verticals like Financial Services, Retail/ CPG/ Transportation, Manufacturing & High Tech, Media & Telecom, Energy & Utilities and Healthcare & Life Sciences. Our horizontal solutions in analytics are in the areas of Customer Analytics, Marketing Analytics, Supply Chain Analytics & Financial Strategy and Performance Management and Analytics.

    Data analysis has matured from the initial scope of just requirement gathering and process analysis to providing businesses with the latest trends in technology; like self-serve applications, real time analytics, cloud, mobile and social media solutions. Our Business Analysis practice identifies business needs and determines the most innovative solutions to challenges faced by businesses.

In a world of exponential data explosion, it is of prime importance for businesses to effectively navigate through the expanse of data using analytics and derive meaningful insights. Our framework facilitates the holistic creation of insights by focusing on the following steps:

Step 1: Preparing the Groundwork for Evaluation

At the outset of planning we understand the different types of evaluations, what you expect to achieve and set parameters accordingly to avoid later confusion and encourage a shared purpose among stakeholders. Given below are the important aspects of this step:

  • Start to Plan Early
  • Define the Evaluation Purpose and Scope
  • Develop Realistic Expectations
  • Promote a Pro-Evaluation Attitude
  • Include Ethics and Respect for Individuals
  • Anticipate Evaluation Results
  • Identify How to Use the Evaluation
Step 2: Planning a Meaningful Evaluation

Here we begin the process of designing a particular evaluation tailored for your study, its objectives and strategies with the aid of a logic model.

  • Select and work through a program logic model
  • Think about theory of change and strategies
  • Consider a broad range of objectives to evaluate
  • Consider the best timing to find expected results
  • Involve relevant partners and stakeholders
  • Determine methods for monitoring program results
Step 3: Designing the Data Collection Process

Step 3 discusses methodology and means of collecting data about indicators of change and relevant factors in order to answer questions about program implementation and effects. More detail appears in subsequent steps like:

  • Deciding on evaluation methods
  • Seeking out data sources
  • Making data collection accessible and convenient for collectors
  • Gaining participant/parental support & protect confidentiality
Step 4: Developing Data Collection Tools

Here we decide upon the ideas and implementation process for developing new data collection tools, primarily survey questionnaires, to provide specific information for the evaluation.

  • Review the link between data collection and objectives
  • Determine relevant data collection tools
  • Look for model questionnaires
  • Modify existing questions to suit respondents
  • Write new questions (if required)
  • Pre-test questionnaire
Step 5: Collecting Data - Survey, Observations, Interviews etc.

Collection data primarily require ideas to improve the quality of information gathered for evaluation purposes. Hence we would have to:

  • Ensure access to necessary data
  • Promote and explain data collection
  • Provide appropriate training to data collectors
  • Provide adequate time and resources for data collection
  • Conduct data collection through focus groups, observations, interviews, questionnaires etc.
Step 6: Working through the Data - Analysis and Statistics

What to do with the raw data after it has been collected, how to deal with it physically as well as how to uncover patterns related to program impact by simple statistical or qualitative analysis ? Our experienced analysts and programmers are knowledgeable about methods of handling and analyzing data. The important aspects here are:

  • Drawing conclusions through Statistical Analysis
  • Protect and preserve the data
  • Review data for errors
  • Organize qualitative data in relation to the evaluation questions
  • Coding and data entry
  • Using statistics to describe data
  • Deciding about the inferential statistics
Step 7: Making Use of Evaluation Data - Inference by qualified Data Analysts

Inference is what we derive after the evaluation. Now it is time for the clients to decide on how best to use the results. The final stage would be a catalyst for action to identify the hidden opportunities. Hence we would:

  • Review results with the stakeholders
  • Respond to the results
  • Share lessons learned with stakeholders
  • Closing the evaluation circle

"Finding correlations in data is one thing. Understanding them in a way that allows you to build a new, better system is much more difficult. There needs to be a dialogue between our human intuition and the Big Data statistics."

- Alex Pentland, Director, MIT Human Dynamics Laboratory and Media Lab Entrepreneurship Program, blog post for HBR, Oct'12

business analytics
Businesses and governments worldwide are being challenged to make sense of data and gather valuable insights from structured and unstructured data which are emerging from a variety of sources such as videos, blogs and social networking sites. We are helping clients tackle these big data challenges virtually in every industry – from public safety to healthcare, retail, automotive, telecommunications, and everything in between.

Our analytics and insight services help you take faster and smarter business decisions. We also help you collect and analyze large volumes of business data, test various hypotheses against this data, and arrive at conclusions that help define effective business strategies.

Further, we use innovative tools and technologies to deliver superior results. Enterprises today need insights into markets, customers and their own internal processes, faster than their competitors to capitalize on opportunities and to deliver sustainable business performance. To do this, businesses need to go beyond the customary approaches to data and its management.

With proven delivery methodologies we help our customers:


  • Deeper customer insights
  • Product / Service innovation


  • Optimized operations
  • Better financial performance analysis


  • Enhanced regulatory compliance
  • Internal risk and control

e-Governance Services

       Brilliant Data Services has Experienced specialists and Subject Matter Specialists in providing advisory services to government bodies in identifying project areas, feasibility studies, and partnership identification and in project management.
       Our track record in government projects is unparalleled. We have successfully implemented scores of e-Governance projects across a variety of domains, including Transport, Urban development, Public distribution systems, University management, Citizen Information management, Taxation, Property registration, etc.

Our e-Governance Services include:

  • Offshore-Onsite Development Centre
  • Design, Implementation and Data Centre Management
  • IT Infrastructure Support Services
  • IT Project Management and Consulting
  • IT Vendor and Project Management
  • Network and IT Infrastructure Solutions
  • Capacity Building and Manpower Training Management
  • Data Management Solutions

Development of Baseline Data and Energy Auditing applications for - Restructed and Accelerated Power Development and Reforms Program - (R-APDRP) - India.

The Govt. of India has proposed R-APDRP during the XI Plan, and the focus of the program shall be on:

  • Actual, demonstrable performance in terms of sustained loss reduction.
  • Establishment of reliable and automated systems for sustained collection of accurate baseline data.
  • Adoption of Information Technology in the area of energy accounting.
  • Implementation of distribution strengthening projects based on the information collection.

Brilliant Data Services has been identified as one of the partners in implementing baseline data measurement and development of an IT application to carry out energy auditing, customer invoicing and collection management.

Application Development and Coding Services

       The Department of Public Social Services (DPSS) contributes to the safety and security of thousands of abused and neglected children and adults by serving as the county's child and adult protective services agency. Foster care, kinship care, In-Home Supportive Services, and adoption services are just a few of the programs available that provide protection for young and old alike. DPSS also provides temporary financial assistance, employment services, Food Stamps, and Medi-Cal are programmed to help individuals and families meet their needs for food, shelter, and medical care during a time of financial hardship.

Brilliant Data Services has been chosen to work with DPSS to provide a turnkey solution to develop and deploy a secured, hierarchy based application to support information sharing between the government bodies while implementing their key program Medi -Cal.

Key Features of the application are,

  • Role based access control.
  • Log creation at every instance Medi-Cal Personally Identifiable Information (PII) data was accessed (When, Whom, What)
  • Application Authentication and Authorization Procedures.

e-Commerce & Marketing Services


       E-Marketing has, in the recent years, become an integral part of the marketing strategy of any successful business. In line with that, we brighten the presence of our customers in the global market by providing the following services:

  • Search Engine Optimization
  • E-mail Marketing
  • Telemarketing
  • Adwords Management

Search Engine Optimization:

       We perk up the number of visits to your websites by adding unique content relevant to your site and making sure that the content is easily indexed by search engines and that it also appeals to human visitors. We choose eye-catching keywords to be incorporated in the websites by targeting our customers' local market to boost the chances of their recognition by their local customers.

We provide this as a stand alone service to the customers' existing websites or as a feature incorporated in the development of new websites.

  • Eye Catching Keywords.
  • Search Engine friendly Indexing.
  • Target Local Markets of customers.

E-Mail Marketing:

       Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to your potential or current customers.

Our E-mail marketing services package includes:

  • Easy campaign management.
  • Professional messages.
  • Excellent delivery rates.
  • Expert email marketing advice.

We are into the following ways of acquiring customers through e-mail marketing by sending messages with the purpose of:

  • Retaining existing customers and to ensure repeat business.
  • Acquiring new customers.
  • Prompting customers to purchase or opt for something immediately.
  • Augmenting advertisements to e-mails.
  • Sending network e-mails.

Tele Marketing:

       We provide telemarketing services for your business. We have a dedicated voice network to support our telemarketing service in U.S. and U.K.

Our Telemarketing involves:

  • Lead Generation, the gathering of information.
  • Sales, using persuasion to sell a product or service.
  • Outbound, proactive marketing by which prospective and preexisting customers are contacted directly.
  • Inbound, reactive reception of incoming orders and requests for information.
  • Dedicated voice network in U.S. and U.K.

We have the ability to scale up and offer services in the enterprise telemarketing area as well. As a part of this we can offer:

  • Building and managing customer information databases.
  • Give support to your sales model.
  • Cross-sell/ Up-sell current customers.

Adwords Management:

       We create ads and choose keywords related to your business. When people search on Google using one of these keywords, your ad may appear next to the search results. People can simply click your ad to make a purchase or learn more about you. Result - you attract more customers!

  • Ads will appear near Google Search Results.
  • Choice of proper Keywords to get noticed.
  • Attract more Customers.

Port Management Solutions

Shipping and Port Management Expertise:

       Brilliant Data Services has expertise in providing a range of depot and port management solutions to help shipping and port management companies to gain competitive advantage. Brilliant Data Services has expertise in bringing the best aspects of information technology to the shipping and transportation industry with a unique range of software applications such as container tracking and cargo tracking applications, depot management software and port control management software.

Depot Management Solutions (DMS)

       Our DMS capability encompasses the full range of features to facilitate the smooth running of a container depot operation, with streamlined container tracking applications and more. We approach the DMS as a module which allows us to provide solutions for both lower volume depots as it does in a high volume depot. Our unique modular approach also allows our clients to only purchase modules that they will use, keeping costs down. As business demand grows or needs change, other modules can be added.

Port Management Solutions:

       Brilliant Data Services has expertise in providing customized PMS suite of applications focusing on providing a full range support for effective and efficient port operation. The Key functionalities of the proposed PMS includes:

  • Import and export functions for containers, cargo and vehicles.
  • Full on-site tracking of containers, cargo and vehicles.
  • Stripping and staffing functions.
  • Vessel Planning.
  • Equipment maintenance and stock allocation.
  • Radio Data Terminal (RDT) integration.
  • Daily equipment task allocations.
  • Automatic job allocation (Requires RDT Integration).
  • Pilotage control.
  • Storage and other invoicing functions.

Healthcare Management Solutions

       Effective e-management of a Hospital or a Nursing Home would require a very precise knowledge on healthcare administration and must result into cost cutting and efficient management. We Brilliant Data Services have expertise in providing customized health care management solutions which suits large, medium or small hospitals.

The assured advantages of implementing our HMS will include the following:

  • Better Staff Utilization
  • HMS not only provides an opportunity to the hospital to enhance their patient care but also to increase the profitability
  • Hospital administrators would be able to significantly improve the operational control and thus streamline operations.
  • This would enable to improve the response time to the demands of patient care because it automates the process of collecting, collating and     retrieving patient information.
  • The senior Doctors would spend their precious time more in clinical activities than to put in clerical activities otherwise.
  • Better accounting module which will eliminate any complexity involved in hospital management.

Time Office & Access Control Solutions

Shipping and Port Management Expertise:

       Brilliant Data Services has built capability over the last few years in providing Biometric security software solutions and fingerprint based access control and time attendance systems in India. Brilliant Data Services works with customers in providing not just the technological innovation and prowess but a range of customized solutions that would redefine workspaces through the best office automation and security solutions. We work with a range of best in class biometric products and customized software solutions with a wide spectrum of functionality, interoperability and scope for customization.

In Brilliant Data Services we have expertise in providing the following access control systems:

Proximity Card based Systems:

       The Card - Based Access Control Security Systems is one of the most common and omnipresent systems in the world. This security permits the access barely following when the user has passed their card with the help of the reader. Such kind of cards commonly possesses the magnetic strip on the back side enclosed with their details such as password and identity. The software controls the tracking of the employees who have entered certain areas.

Smart Chip based systems:

       This type of technology is very different from the above mentioned system. It possesses and makes use of RF (radio frequency) technology by permitting customers to unlock a particular door barely by walking towards it. These kind of solutions are primarily used in stores and high value inventory management. Smart Chip based access control are commonly used solutions in retail and heavy machinery industries like automobile and shipping in tracking devices and resources.

Bio Metric Access Control Systems:

       In recent times, a large number of organizations are preferring Biometric Systems. The Biometric systems work based on identification of unique human characteristics like fingerprints, Iris (Retina of the eye ) reading etc. The most reliable and successful system is the one based on Finger Prints. Users are supposed to put their thumb/index finger (or any specified finger) in the finger reader.
The system then compares the fingerprint that is read with that in the central database for authentication which is created at the time of record creation.
The bio-metric access control can also be based on 'Retina of the eye', Palm, photograph or voice pattern recognition. The Palm based systems take the image of the palm from various angles and compare the same. The system that is based on Finger Prints is the most popular and economical.
We offer a flexible range of Time office and advanced access control solutions ranging from office automation devices to high-end security solutions.
Following is a brief list of our range of solutions:

  • Fingerprint and proximity card based Time Office Management.
  • Fingerprint and proximity card based Access Control Solutions.

Time Office Management

       Brilliant Data Services can partner with organizations in providing a proven, easy-to-use, and affordable custom solution that helps organizations move out of the world of paper timesheets and manual process and into a world of efficient, accurate, and manageable time and attendance.

Our solutions can help in tracking employees Time and Attendance that provides a daily understanding of time records as reports or for processing by Payroll Processing Software. As a result, we help in reducing the administrative time in employee time record, safeguards from time mismanagement errors, and savings in terms of money and man-hours that could have been lost due to mishandled time cards and employees punching in for each other.

Key Benefits of our Time Office Management solutions includes:

  • Cut down on administrative time.
  • Eliminate human error in employee time office records to save monetarily.
  • Significantly Increase Employee & Manager Satisfaction.
  • Monitor & analyze absence to reduce impact on productivity.
  • Improve Organizational efficiency and growth with employee performance.
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